Augmented Reality
Design Brief
Drag around phone
to experience in
Augmented Reality.
adjective : having been made greater in size or value.
noun : the world or the state of things as they actually exist.
Click Me
HUDs, or Head-Up Displays, are one of the earliest forms of Augmented Reality. Born out of a World War II necessity, basic HUDs were first used by Royal Air Force night fighter pilots in the early 1940s. The pilots had a difficult time finding targets in the dark sky after looking up from the lit screen of a radar display. To solve this, by October 1942, pilots had successfully projected the image from the radar tube onto a flat area of the windscreen, and thus the HUD was born.
Depicted to the left is a more modern version of the Head-Up Display.
Snapchat Lenses Filters
Augmented Reality?
More Than Just A Picture
Adding the Effect
Key to Success
Snapchat is a photo-sharing application that was first launched in September 2011. It enables users to take and send photos and short videos that automatically delete after a set amount of time. Beginning in September 2015, Snapchat incorporated augmented reality into the experience through a feature called Lense Filters.
Google Glass
Hardware and Software
Preliminary Round
Limitless Possibilities
Moving Forward
Google is a multi-billion dollar technology company that specializes in web-services, software, and hardware. With its popular Google search engine, Chrome web browser, and various pieces of hardware, it's only fitting that Google became a pioneer in the augmented reality business. The company's product, Google Glass, is an optical head-mounted display in the form of a pair of glasses.






Augmented Reality Benefitsmore_vert
Augmented Reality Benefitsclose

Rampant increase in augmented reality's presence throughout society:

  • •   enhances user engagement
  • •   increases the perceived value of products.
  • •   will never die down. In fact, the smartphone industry is improving rapidly; therefore, augmented reality will always have a home.

Clearly, AR's climb to the top is inevitable. Reasons why its future is nothing to worry about:

  • •   Hardware readily available.
    •   →  It just takes creativity, innovation, and ingenuity to implement the augmented reality attributes.
  • •   Entertainment
    •   →  With AR, the interactivity is so engaging that it makes people want to come back to the product over and over again!
  • •   Sales
    •   →  In fact, AR increases the likelihood that a user will buy a product
      •     ▸  88% increase for clothes
      •     ▸  86% increase for furniture and home accessories
      •     ▸  61% increase for games
  • •   Views
    •   →  See the world differently!
      •     ▸  Assistance with navigation
      •     ▸  Viewing events from the past play out in real life (i.e. seeing a horse drawn carriage from the 20th century on a street in present day)
      •     ▸  Quick history lessons
  • •   Safety and Rescue
    •   →  Look at an area and see all the power lines and water lines
    •   →  Helps to understand an area that you've possibly never seen (for police officers, firefighters, etc.)
Augmented Reality Concernsmore_vert
Augmented Reality Concernsclose

Safety Concerns:

  • •   Can cause individuals to misjudge the speed of oncoming cars
  • •   Underestimate reaction time
  • •   Unintentionally ignore potential hazards in the real world
    •   →  Some injured while exploring environments in Pokemon Go

Physical Health Concerns

  • •   Poorly designed AR interface can create the same effects of:
    •   →  Presbyopia, farsightedness, nearsightedness
    •   →  Tunnel vision (unable to see in the peripheral field of vision) that results from diabetes and glaucoma
    •   →  Age-related macular degeneration
  • •   Focus can become an issue
  • •   Difficulty adjusting to using AR wearables, in which they will be much more distracted and have longer reaction times
    • In a test involving ~100 people, 5-10% of Glass users experienced so much strain that they gave up using it
    • 25% of these users experienced difficulty but were able to stick with it
  • •   Vision impairing
    •   →  "Indeed, AR users may be at more risk than someone with a permanent vision problem, because they have developed no compensatory strategies for lost vision."

Privacy Concerns

  • •   Threat of malicious hackers accessing users' cameras and GPS data
    •   →  "If a violent homophobe walks into a bar and his augmented reality glasses identify a person as being gay, it could become a potentially dangerous situation for that person."
  1. Augmented Reality
  2. What is it?
  3. HUDs
  4. Snapchat Lenses
  5. Google Glass
  6. Other Uses
  7. Safety Concerns